Wednesday 24 May 2017

Why Small Businesses Should Invest in Photography (Part 2)

I wanted to shift the focus a bit from where my last post left off and share a few tips on how to prepare for your business photo session. These photo sessions are all about putting your best foot forward but also being real and true to your brand.

3 tips to keep in mind before your business photo session:

1) What to wear
Choose something that is comfortable and appropriate for the type of work you do. Depending on the idea for the photoshoot, think about what you wear when you are working or if you were meeting a client.

2) Have a plan but be flexible
Having a general idea of the types of shots you need will help to guide the session. Discuss these beforehand with your photographer so that they come prepared with the right equipment. Some shots or angles might not work as you envision - they may not be flattering to you or your work, or maybe the space you are working in has limitations. Trust the photographer to find the best solution for your particular photoshoot.

3) Tidy up your work area before the session
Of course the idea is to showcase your work in a real setting but photos will show everything. Take the time before the session to look at your space, remove any items that don't belong or to place elements in a way that is less distracting to the focus of the shoot. Have on hand all the tools or elements you would like included.

To give you an idea of how each photo session is different. Have a look at two businesses I worked with recently. Each session was tailored to what they needed and to the nature of their businesses.

Maman Chic Boutique 

Maman Chic Boutique is a local shop in Aylmer QC filled with the most thoughtfully selected items for expecting moms, new moms and even beyond the bump. I love this shop and all that it offers from the personalized one on one attention to the convenience of online shopping.














Dulce Couture Cakes

Gabriela is the face behind Dulce Couture Cakes. Having seen many of her creations before we met, I was so excited to meet her and see her at work. Her attention to detail and passion for her work shines through.

















No comments:

Post a Comment